GRAN HOTEL MONTESOL IBIZA, CURIO COLLECTION BY HILTON *****

Project

The historic 5-star Gran Hotel Montesol is the oldest hotel in the city of Ibiza. Located in the heart of the historic district, it was also the site of the island’s first Tourism Office.

The 5-star Gran Hotel Montesol, declared a Landmark of Cultural Interest (Bien de Interés Cultural, “BIC”) in 2002, preserves its characteristic colonial style façade, offering visitors modern, boutique-type facilities with colonial decor and exclusive, personalised service.

No. of rooms: 33 rooms and suites.

Marketing and positioning: in international markets through external operators specialising in luxury direct sales at the hotel.

Challenge

To convert the island’s oldest hotel into a luxury establishment, an icon of the Balearic Islands, year-round holiday and business destination, while maintaining the original charm and style of the building declared a BIC.

The deadline was especially tight for a project of this magnitude.

Planning

Grupo Avintia’s hotel division, Adh Hoteles, had the commitment of resources, purchase management and personnel recruitment for a limited period of time, from the start of the project until the opening of the hotel.

Moreover, the work of marketing the product, both internally and through the various marketing channels, was intense.

Avintia Construcción, Grupo Avintia’s construction company, carried out renovations on the Gran Hotel Montesol Ibiza from November 2015 through July 2016, ultimately unveiling a 5-star luxury hotel under the leading brand, Curio Collection by Hilton.

The renovation of this iconic building, located on Paseo Vara de Rey, respects and showcases the building’s heritage, with no changes made to the structure or the façade. Subsequently, the hotel’s category was upgraded from 1 to 5 stars.

Adh Hoteles, which also belongs to Grupo Avintia, is responsible for the operation of hotel, which plans to reopen its doors in summer. However, the renovated Gran Hotel Montesol Ibiza, Curio Collection by Hilton, will not be a seasonal establishment, but rather will remain open throughout the year.

Achievement

The Gran Hotel Montesol Ibiza, Curio Collection by Hilton, is a unique product on the island of Ibiza: a luxury urban establishment that attracts holidaymakers in summer and business clients in winter.

Its restaurant and café will be the heart of the island, once again giving the capital city of Ibiza the flavour of a unique, emblematic, top-tier hotel open year-round.

For more information visit: www.granhotelmontesolibiza.com

 

Typology:

HOTELS

Location:

IBIZA (IBIZA)

M2 built:

2.100

Execution:

NOV. 2015 - JUL. 2016