HOTEL BARCELONA GATE ****
- 90 rooms, 1 buffet restaurant and a café, lounges, fitness centre, parking. Half-board.
- Marketing and positioning in the national holiday market and the main European markets of business clients, holiday groups and incentives.
- Commercial focus in the coming years: To improve product and service quality and focus on business clients, holiday groups and tours.
- Average annual turnover: €1.8 million
- Renewable annual contract.
- Hotel in the process of closing.
- Project required refurbishing the hotel and upgrading the facilities and equipment in a semi-abandoned state for reopening. Updating permits and certifications.
- Need for new contracting on a sales level and repositioning of the product on all levels.
- An initial phase required refurbishing the facilities and equipment, updating certifications and recruiting a hotel management team.
- A second phase included commercial repositioning and the relaunch of hotel operations.
The hotel has become a point of reference in Barcelona’s periphery, competing with established brands like Novotel, Hesperia, Campanille and NH.