ADH Hoteles

+34 900 525 671

HUMAN
Capital

Established in 2014, Adh Hotels & Resorts has extensive experience in the Spanish hotel and tourism market and has a hand in such key tourist destinations as the Costa del Sol and the Balearic Islands.

It currently operates 1,264 rooms in association with independent brands and large international hotel brands and leads such business objectives as portfolio repositioning projects, brand conversions, and operating efficiency programmes.

Backed by its outstanding team, with its innovative profile, experience, and know-how, Adh Hotels & Resorts is synonymous with an assurance of success.

Biography top team members

  • Carlos Martins has more than 35-years’ experience in hotel and resort management for such large companies as Savoy Hotels and Meliá Hotels Internacional in Spain and Portugal.
  • As Vice-President for the Mediterranean Region for Meliá Hotels International, he managed a portfolio of 75 hotels, chiefly in the Canary Islands, the Balearic Islands, and the coast of Spain, as well as in other venues outside Spain like Bulgaria, Croatia, Montenegro, and Morocco. During his last five years with the company, he was involved in an ambitious programme of investments in those assets undertaken by Meliá and achieved outstanding results. During that same time he also oversaw Meliá’s joint-ventures with Starwood Capital, London & Regional, and Avenue Capital.
  • He is currently the CEO of Adh Hotels & Resorts since 2019.
  • Manuel Fernández-Marcote was Vice-President of Finance at NH Hotels Group, where he supervised the company’s debt re-structuring and a 115 million-euro bond issue.
  • He also worked as Finance Director for the Room Mate Group, a mid-size hotel management group with a portfolio of 22 hotels in Europe and America. During that time he also oversaw the group’s expansion by renewing lease agreements and acquiring new ones.
  • Manuel started off his career as a financial auditor with Deloitte, working mainly in the building and hospitality industries. He is currently the CFO of Adh Hotels & Resorts.
  • Julián Romero began his career in the chain Occidental Hoteles in the Dominican Republic, where he worked as Area Controller for the Dominican Republic and Caribbean Islands. During this period he participated, among others, in the Due Diligence of the purchase and merger of the hotel chain Allegro Resorts, a pioneer in All Inclusive.
  • During his career, Julián Romero was Director of Administration of Bahía Príncipe Hotels & Resorts and Piñero Hotels. Member of the Executive Committee. During this period, among others, he participated in the implementation and control of new projects and openings. He was also actively involved with the Association of International Hotel Investors (Inverotel).
  • Since 2021, he has held the position of Financial Director of ADH Hotels & Resorts.

Organisational structure

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