ADH Hoteles

+34 900 525 671


Established in 2014, Adh Hotels & Resorts has extensive experience in the Spanish hotel and tourism market and has a hand in such key tourist destinations as the Costa del Sol and the Balearic Islands.

It currently operates 1,264 rooms in association with independent brands and large international hotel brands and leads such business objectives as portfolio repositioning projects, brand conversions, and operating efficiency programmes.

Backed by its outstanding team, with its innovative profile, experience, and know-how, Adh Hotels & Resorts is synonymous with an assurance of success.

Biography top team members

  • Carlos Martins has more than 35-years’ experience in hotel and resort management for such large companies as Savoy Hotels and Meliá Hotels Internacional in Spain and Portugal.
  • As Vice-President for the Mediterranean Region for Meliá Hotels International, he managed a portfolio of 75 hotels, chiefly in the Canary Islands, the Balearic Islands, and the coast of Spain, as well as in other venues outside Spain like Bulgaria, Croatia, Montenegro, and Morocco. During his last five years with the company, he was involved in an ambitious programme of investments in those assets undertaken by Meliá and achieved outstanding results. During that same time he also oversaw Meliá’s joint-ventures with Starwood Capital, London & Regional, and Avenue Capital.
  • He has been CEO of Adh Hotels & Resorts since 2019.
  • Manuel Fernández-Marcote was Vice-President of Finance at NH Hotels Group, where he supervised the company’s debt re-structuring and a 115 million-euro bond issue.
  • He also worked as Finance Director for the Room Mate Group, a mid-size hotel management group with a portfolio of 22 hotels in Europe and America. During that time he also oversaw the group’s expansion by renewing lease agreements and acquiring new ones.
  • Manuel started off his career as a financial auditor with Deloitte, working mainly in the building and hospitality industries. He is currently the CFO of Adh Hotels & Resorts.

Organisational structure